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By the end of 2025, the global mobile gaming market had grown to £12 billion, a 12 % jump from 2024. The surge is not just about more downloads; it’s changing how we spend leisure time, how developers build experiences, and even how brands reach audiences. lolajack.
United Kingdom: By 2026, over 45 million UK mobile users have swapped a traditional TV set for a pocket‑sized gaming hub, turning the way we unwind, socialize and even consume news. The Numbers Behind the Shift From Casual to Competitive: New Social Circuits Advertising, Monetisation and Consumer…
